Vol. 4 No. 1 (2024)

Published: 27-08-2024

Arcicles

On the Promotion of E-commerce on International Trade- Analysis Based on the Background of Digitalization

Weili Yan

1-5
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Data-Driven Market Segmentation: K-means Clustering and STP Analysis in Mainland China's Sportswear Industry

Jiajun Mai

6-12
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Sustainable Food: Reasons for the Attitude Behavioral Intention Gap among Consumers in Sustainable Consumption

Zhaoyan Guo

13-19
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ESG Practice of Domestic Listed Companies

Yina Song

20-26
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Research on Management and Sustainable Development Strategy of Food Enterprises under ESG Concepts

Xuhan Huang

27-32
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Research on Changes in Travel Insurance Premiums Driven by Climate Change: A Case Study of Hong Kong Region

Zhimin Sun

33-40
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A Study on the Impact of Shorting Mechanism on the Degree of Divergence of Investors' Opinions - Based on the Perspective of Listed Companies

Zhaoyang Liu

41-47
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Digital Marketing for the Cultural and Tourism Industry in the Three Eastern Provinces Research on Development Impact

Chanyu Gan

48-53
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Comparison of Domestic and Foreign Accounting Regulatory Systems from the Perspective of China

Yangrui Xu

54-60
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Performance Evaluation of Maoming Science and Technology Finance based on Malmquist-DEA model

Ganzhou Wu

61-65
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Scenario-Based Analysis of High-End New Energy Vehicle User Demands

Shang Wei, Yang Li

66-75
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A Study on Marketing Strategies for Mobile Online Games from the Perspective of Consumer Behavior

Ziming Leng

76-80
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The Complex Mechanism of Social Networks' Influence on the Behavior of Institutional Investors

Yanzhe Pan

81-87
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Research Methods SUMMATIVE

Ziwei Li, Haizheng Li

88-92
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Application and Empirical Analysis of Asset Pricing Models in the Chinese Stock Market

Qiannian Yue

93-98
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Behavioral Economics: Understanding the Psychological Factors Driving Consumer Decisions

Qi Chen

99-104
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A Study on Stock Price Prediction Based on Attention GCN-BiLSTM Modeling

Xiaofang Zhao

105-120
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Integration and Innovation: An Overview of the Development Status and Trends of Chinese Tea E-commerce Live Streaming

Ling Xie, Kesavan Nallaluthan

121-126
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Accuracy of Green Bond Issuance Predictor

Xiangyu Guo, Jinye Chen, Gexuan Ren

127-142
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China's Foreign Investment Law and TRIMs Agreement: Conflicts, Amendments, and Applications

Xiao Zhang, Tong He, Jiangwei Liu

143-148
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The Role of Social Network Marketing on Consumer Engagement and Purchase Intention: A Review

Yuan Kai, Manuelita G. Valencia

149-156
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Business Strategy and Competitive Advantage Nexus Among Landscape Business in Beijing, China

Jianling Liu, Teodorica G. Ani

157-173
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The Impact of Digital RMB Promotion on China's Corporate Financial System and Policy Recommendations

Yifan Huang

174-180
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The Empirical Examination of the Effect of Environmental, Social, and Governance (ESG) Performance on Enterprise Value: Focusing on Real Estate Agencies

Ketao Zhang

181-185
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A Prospective Study on the Economic Effects of China-GCC FTA - Simulation and Analyses Based on GTAP Model

Yifan Wu

186-193
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Application performance and innovation effect of ESG indicators in corporate governance under the background of green development Take Tesla Electric Vehicle Co

Xiaoyue Zhang

194-198
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Leapfrogging the Clouds: Singapore Airlines' Innovative Transformation and Voyage to the Future

Weiheng Chen

199-204
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Study on the Factors Affecting Housing Prices in Chengdu Empirical analysis based on data from 2002-2022

Zhongyu Tao

205-210
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Analysis of the Factors Influencing House Prices Based on the Var Model

Jiayu Fang

211-221
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The Impact of Geopolitical Risks on Global Supply Chains - The Example of the Palestinian-Israeli Conflict

Shuling Liu

222-227
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Mediation of Knowledge Management on the Effect of Human Resource Management Practices to Innovation Capability

Xueqiang Li, Alyssa Borromeo

228-238
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Research on the Management of College Students' Employment Process Based on the Perspective of "Diagnosis and Reform 8-Character Spiral"

Shuyan Chen

239-242
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Digital Technology Innovation and Enterprise Quality Development

Bingtao Qin, Yuxi Guo

243-256
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Research on Risk Control and Regulatory Policies of Financial Institutions

Zhuolin Zhao

257-265
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Current Situation and Countermeasures of Teaching Chinese Guqin

Jiejing Zhao, Yan Li

266-274
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The Application of Six Sigma Management Theory in Service Industry

Dandan Zheng

275-280
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Analysis of Tax Incentives, Risk Taking and R&D Investment: Evidence Based on Manufacturing

Qiaoying Qiu

281-300
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Determinants of Credit Risk Management and Their Relationship with the Performance of Commercial Banks in Guangdong China

Yangbin Deng, Bendalyn M. Landicho

301-314
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Research on the Coordinated Development and Optimization Path of Digital Economy and Green and Low-Carbon Consumption under the Double-Carbon Target Take Anhui Province as an example

Yu Nie, Lixian Li, Xuehua Huang, Tingting He

315-317
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User Scenario and Demand Analysis of High-end New Energy Vehicle Brands

Rui Sun, Chenyi Xing

318-325
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Study on the Influence of Rural Economic Development on the Export Competitiveness of Agricultural Products

Guante Hu, Yaping Lin

326-336
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Location Evaluation Based on AHP-TOPSIS Model

Hao Wang, Rongjie Zhang

337-343
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Divestment and Organizational Resilience: From the Perspective of Financial Distress

Jiarui Cui

344-354
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Countermeasures of Chinese Home Appliance Enterprises Under the Background of "Belt and Road" to Develop the International Market

Yannan Wang

355-365
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The Contemporary Spirit of "Bacon Casting Soul" Revolutionary Dance Drama A Brief Analysis of Dance Drama "Waves that Never Die"

Yanran Cui

366-375
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The Impact of Eco-economic Policies on Financing Costs of Smes: The Regulatory Effects of Green Credit Mechanisms

Can Liu

376-382
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Financial Performance and Volatility Analysis of Zijin Mining Based on EVA Modeling

Yiming Zhang, Guoyu Mao

383-394
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Application of RPA Financial Robots in Banking: A Case Study of the Bank of China

Zoufeng Hu, Dongwei Shi

395-403
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Path Analysis of Design Aesthetic and Purchase Intention: Moderated-Mediating role of Chinese Traditional Element to Perceived Value

Wenjie Shang, Irene H. Maralit

404-418
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Regional Unbalanced Development: Theoretical Basis and Chinese Practice

Shilu Zhou

419-423
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Individual Case Study & Report: Spotify

Xinyuan Hu

424-437
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Research on the Role of Academic Competitions in the Cultivation of Business Talents

Meiwen Bu, Zijian Wang

438-444
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Research on Carbon Footprint of Tea Supply Chain Based on Cloud Computing Technology

Bo Dong

445-448
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Research on Influencing Factors of China Real Estate Price Based on Multiple Linear Regression

Wuyang Wang

449-454
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Study on the Correlation Between Exchange Rate Fluctuations and the Global Economy Based on Macroeconomic Models

Qiantong Meng

455-461
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Survey and Research on Financial Support for Internet Development of Anhui Workers

Jiayang Shen

462-473
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Predicting Employees' Intention to stay in the Hotel Industry: A Cross-national Comparison between China and Malaysia

Weina Ma, See Chen Yong

474-489
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Study on the Synergistic Development of New Energy Industry in Chengdu-Chongqing Economic Zone

Junfeng Dong, Long Tang, Min Pang, Wei Li

490-497
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Research on the Influence of Employee Satisfaction in Private Educational Institutions--The Case of Y Educational Institution

An Chen

498-505
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"Short Video + Immersive Live Streaming" Assists in Marketing Strategies for Agricultural and Rural Products

Xinhong Xu, Mengru Chen

506-512
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Consumer Behavior Changes in the Digital Marketing Environment and Their Impact on Marketing Strategies

Xuejun Wu

513-520
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Business Success Strategies of Chinese Cross-Border E-Commerce: Macro and Micro Environments, Challenges, and SWOT

Xiaojun Shi

521-531
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Research on the Application of Digital Technology in Cross border E-commerce Supply Chain

Hongxia Huang

532-539
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Research on the Impact of Consumer Behavior on Corporate Financial Performance

Haiyang Bian

540-547
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Challenges and Countermeasures of Natural Gas Supply Chain Management in China

Bingqing Sun

548-556
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Micro Enterprises, Human Agency and Business Success: Evidence from Malaysia

Yue Jiang, Chunyan Wang

557-571
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The Development of ESG in the Chinese Market and Its Impact

Jiale Zhang, Shenchang Tan

572-580
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Landscape Design of Public Space in Shangwu Village, Beichuan County, Mianyang City

Binghan Xiong, Murong Shi, Xinyuan Fan

581-586
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Current Domestic Sharing Economy Development Bottleneck and Countermeasures

Ran Zhao

587-593
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Blockchain-Driven Music Copyright Distribution: An Agent-Based Modeling Perspective

Hongtao Pan, Jie Qian

594-600
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Analysis of the Brand Internationalization Status and Development Environment of Chinese Enterprises

Xumin Zhao, Xiaoming Li

601-608
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Air Quality Prediction and Warning Based on Machine Learning

Lin Zhang

609-616
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The Digital Transformation Path of Agricultural Machinery and Equipment Manufacturing Industry from the Perspective of Smart Agriculture Focus on the Practical Path at the Enterprise Level

Sijia Cheng, Jiaxin Chen, Xiaoyu Zeng, Lunjie Xia

617-621
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Research on the Subjective and Objective Evaluation Strategy of the Intelligent Vehicle Cockpit Based on the User Experience

Xue Zheng, Li Yang, Jingchun Gao

622-631
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