Countermeasures of Chinese Home Appliance Enterprises Under the Background of "Belt and Road" to Develop the International Market

Yannan Wang

doi:10.62051/ijgem.v4n1.44

Authors

Yannan Wang

DOI:

https://doi.org/10.62051/ijgem.v4n1.44

Keywords:

Belt and road, Independent innovation, Trade barriers, Overseas bases, International marketing

Abstract

In recent years, China's home appliance enterprises are facing major challenges, on the one hand, the U.S.-China trade war smoke, on the other hand, the domestic home appliance market is gradually saturated with the status quo, so this paper will be through the "Belt and Road" background of China's home appliance enterprises and the export status quo between the countries along the route to be analyzed, in the process of analyzing China's home appliance enterprises current In the process of analyzing the current export status of China's home appliance enterprises, we found that there are several major problems: insufficient core competitiveness, lack of innovation, international marketing capabilities to be improved and a series of other problems. In order to solve this problem, this paper analyzes the internationalization path of famous home appliance enterprises in China, such as Midea, Haier, etc., and concludes that China's home appliance enterprises have to improve their international competitiveness through product innovation, construction of overseas bases and other initiatives.

Downloads

Download data is not yet available.

References

[1] Hu Biliamg, Feng Pengdong, Construction of international regional economic cooperation mechanism under the "Belt and Road" initiative I. Journal of Guangxi Normal University, 2020. (09)

[2] Information and Consulting Department of China Household Electrical Appliances Association. Operation of China's Home Appliances Industry in the First Three Quarters of2020 R] Information and Consulting Department of China Household Electrical Appliances Association. 2020

[3] Ge Qian: 2020 China's home appliance industry export development status and prospect analysis R. Prospective Economist. 2020.09(01)

[4] Li Qia, Huang Shuai, "Home Appliance Enterprises on the Belt and Road [J]. Import and export manager, 2020(01):45-47.

[5] Cao Xiang, Li Shenting. The Impact of the "Belt and Road" Initiative on the Economic Growth of the Countries Along the Route and the Role of China1. World Economic Research, 2021(10):13-24+134.

[6] Liao Jia, Shang Yuhang. The impact of trade facilitation level of "Belt and Road"countries on China's exports [J]. Journal of Shanghai University of International Business and Economics, 2021.28(02):82-94.

[7] Zhang Nanxue. The impact of foreign energy efficiency barriers on China's home appliance exports and its coping strategy7. Foreign Economic and Trade Practice. 2018(05):42-45.

[8] Liu, W. Research on the optimization of brand internationalization strategy of Haier Group [D]. Southwest University. 2020.

[9] Gao Jinfeng, Research on the internationalization path of home appliance enterprises in China [D]. Zhejiang University, 2020.

[10] Xie Jiali. Green consumption boosts economic recovery [N]. China Environment News, 2020-11-20(002).

[11] Ma Lina, Chang Ping, Liu Shaorong, Research on Midea Group's multinational market entry strategy [J] China Management Informatization, 2017, 20(04):87-88.

[12] Zhu Yuwei. Research on the impact of the degree of internationalization of home appliance enterprises on their technological innovation [D]. Jiangxi University of Finance and Economics, 2020..

[13] KONG Meiyang, SONG Jingxue, SONG Liqiang, YU Xi. Analysis of market development trend of green home appliances in China [J]. Home Appliance Science and Technology, 2020(S1):306-309.

[14] Dong Meng Zhou, Research on marketing strategy of Haier home appliances in Pakistan [D] Shandong University, 2021.

[15] Hang Chenyue. An empirical study of technical barriers to trade on the export of electronic information products in China [D]. Shanghai International Studies University, 2021.

[16] Angélique Breuillot, Exploring the Role of Diversity Management During Early Internationalizing Firms' Internationalization Process [J] Management International Review 2021. PP 1-32.

[17] Hamidreza Radmanesh. Marketing Challenges and Strategies for Internationalization of Service Firms. [J] International Research in Economics and Finance Volume 2, Issue 2. 2018.pp 33-33

[18] Rui Zhang. Research on International Strategy for Chinese Enterprises Entering Emerging Markets Against the Background of "The Belt and Road" [1]. Scientific Journal of Economics and Management Research, 2022, 4(1).