User Scenario and Demand Analysis of High-end New Energy Vehicle Brands

Abstract

This study aims to explore the needs and pain points of users of high-end new energy vehicle brands in different usage scenarios through a combination of quantitative and qualitative analysis. First, a large amount of user data was collected through questionnaire surveys, and the data was analyzed quantitatively using statistical analysis methods to reveal users' behavioral patterns and demand preferences in different scenarios, such as daily transportation, long-distance travel, and leisure and entertainment. Secondly, qualitative research methods such as focus group interviews and case studies were used to explore the real experience and hidden needs of users in specific scenarios. The research results show that users have obvious pain point needs in various scenarios such as daily transportation, leisure and entertainment, long-distance traveling, parking and resting, such as slow response speed of remote control, lack of precision in navigation, poor privacy in in-vehicle entertainment, and difficulty in parking. Based on these findings, the analysis shows that high-end new energy vehicle brands need to make more innovations in improving the interactivity of in-vehicle intelligent systems and personalized services to meet the diversified needs of users in different usage scenarios, so this paper puts forward targeted improvement suggestions and innovative function modes to enhance the user experience and market competitiveness of high-end new energy vehicle brands. The results of the study provide an important reference for new energy vehicle brands in product design and market strategy development.