Research on the Impact of Consumer Behavior on Corporate Financial Performance

Haiyang Bian

doi:10.62051/ijgem.v4n1.64

Authors

Haiyang Bian

DOI:

https://doi.org/10.62051/ijgem.v4n1.64

Keywords:

Consumer behavior, Financial performance, Consumer loyalty, Purchase frequency, Brand preference, Corporate revenue, Profit, Financial management

Abstract

This article explores the impact of consumer behavior on corporate financial performance, aiming to analyze how consumer behavior affects a company's revenue, profits, and other financial indicators through different channels. By reviewing existing literature and establishing theoretical frameworks, we identified key behavioral characteristics such as consumer loyalty, purchase frequency, and brand preference, and explored their direct and indirect impacts on corporate financial performance. In addition, this article also combines practical cases to analyze the specific impact of changes in consumer behavior on the financial performance of enterprises, and ultimately proposes corresponding management suggestions to help enterprises better understand and respond to dynamic changes in consumer behavior.

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