Research Methods SUMMATIVE
DOI:
https://doi.org/10.62051/ijgem.v4n1.14Keywords:
Customers behaviours, Research methodsAbstract
The purpose of this research is to explore the most effective methods of incentive policy and the impact on consumers behaviours. In the business case of “Starbucks' new sustainability commitment”, its main aim is to encourage greater consumer acceptance and use of reusable containers by understanding the characteristics of consumers behaviours and then designing incentive methods that are appropriate. This research can provide scientific insight into the most effective methods of incentivising. Based on the findings, Starbucks can motivate more consumers to use reusable containers.
Downloads
References
[1] Bryman, A. (2007) ‘The research question in social research: what is its role?’, International Journal of Social Research Methodology, Vol. 10, No. 1, pp. 5–20.
[2] Coelho, P., Corona, B., ten Klooster, R. and Worrell, E., 2020. Sustainability of reusable packaging–Current situation and trends. Resources, Conservation & Recycling: X, 6, p.100037.
[3] Creswell, J. (2002) Research Design: Quantitative and Qualitative Approaches (2nd edn). Thousand Oaks, CA: Sage.
[4] Fink, A. (2003b) The Survey Handbook. (2nd edn). Thousand Oaks, CA: Sage.
[5] Foddy, W. (1994) Constructing Questions for Interviews and Questionnaires. Cambridge: Cambridge University Press.
[6] Hyde, K., 2000. Recognising deductive processes in qualitative research. Qualitative Market Research: An International Journal, 3(2), pp.82-90.
[7] Marczyk, G., DeMatteo, D. and Festinger, D. (2005). Essentials of Research Design and Methodology. New Jersey. John Wiley and Sons, Inc.
[8] Mitchell, V. (1996) ‘Assessing the reliability and validity of questionnaires: an empirical example’, Journal of Applied Management Studies, Vol. 5, No. 2, pp. 199–207
[9] Morgan, G. (1980) ‘Paradigms, metaphors and puzzle solving in organization theory’, Administrative Science Quarterly, Vol. 25, pp. 605–22.
[10] Saunders, M., Lewis, P. and Thornhill, A., n.d. Research methods for business students. (fifth edition)
[11] Tuli, F. (2010). The Basis of Distinction Between Qualitative and Quantitative Research in Social Science: Reflection on Ontological, Epistemological and Methodological Perspectives, 6(1).
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
