Vol. 9 (2024): 4th International Conference on Global Business and Management Science (GBMS 2024)

Editors: Abigail Turner, Hui Zhang

Dates: July 13-14, 2024

Venue: Vancouver, Canada

ISSN: 2960-1789, eISSN: 2960-2254

ISBN: 978-1-961651-26-5

Conference Link: http://www.icgbms.org

Published: 21-08-2024

Preface

Preface: 4th International Conference on Global Business and Management Science (GBMS 2024)

Abigail Turner, Hui Zhang

I

Articles

AI-Based Marketing Strategy Analysis - Taking "Liulishuo" as an Example

Shupeng Xu

1-6
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The Competitive Strategy of the Video-Sharing Platform ---A Case Study of Youtube

Yifei Lai

7-11
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Research on Profitability Strategies of Online Audio Platforms in the Context of AI-Enabled Era - Case study of the Ximalaya

Linjing Li

12-17
- PDF
Comparative Policy Analysis of Photovoltaic Industry Development: Case Studies of China and the United States

Xin Huang

18-28
- PDF
Research on Operational Strategy Optimization of the Traditional Game Live Streaming Platform -- Take Huya Live Streaming as an Example

Yuzhe Li, Junbo Wen, Xiang Zou

29-37
- PDF
Marketing Strategy Study of Marvel Studios’ Marvel Cinematic Universe

Jie Ma

38-45
- PDF
Words Operation Strategy and Analysis of Tencent Video's Homemade Drama

Ning Wang, Ruhao Yu, Feihan Zhou, Yunqi Zang

46-51
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ESG Practices in the Competitive Landscape of the US-China Electric Vehicle Industry: Tesla and BYD as an Example

Yurui Li

52-59
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Research on the Comparison of Investment Markets for Chinese and German Traditional Vehicle Enterprises and Development Strategies for German Enterprises under the New ESG Landscape

Qirui Xie

60-66
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Comparative Analysis Study and Response Strategies in the Role of Biomass Energy in Redefining Global Influence: A Study on the United States and China

Enqi Dang

67-73
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Comparative Analysis of Chinese and US New Energy Vehicle Markets and Development Strategies of Chinese New Energy Enterprises

Xinyan Nie

74-81
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Research on Current Development, Impact and Future Exploration of China’s New Energy Vehicles in Northeast China

Zihan Wang

82-88
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Research on Analysis of the EV Battery Industry in China and Situation in the Global Market

Yibo Chen

89-96
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A Comparative Study on the Development Strategies of Renewable Energy Industries in China and the United States Based on an Innovation Perspective

Yifei Xu

97-103
- PDF
Market Valuation Analysis of NVIDIA Stock

Xun Tu

104-107
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The Impact of ESG Performance on Corporate Resilience of New Energy Vehicle Companies - The Case of BYD Company

Weiyuan Ma

108-114
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Comparative Policy Analysis of PV Industry Development: Case Studies of China and the United States

Huijie Fu

115-122
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Powering the Future under Geopolitical Pressure-PV Industry Analysis for China and USA

Zijian Zhang

123-128
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Digital Transformation Background: The Development and Exploration of Innovative Technology Enterprises -- Take Xiaomi as an Example

Yawen Jiang, Lanhui Lyu, Wenbin Zhu

129-134
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Comparative Analysis of the Development of China and US Online Trading Platforms and Research on the Strategies of China Online Trading Platforms

Binghan Wu

135-142
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Analysis of Problems and Countermeasures in the Promotion of New Energy Vehicles in China

Chunkai Bi, Guanru Li

143-148
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Exploring the Path of Digital Economy Assisting Rural Revitalization

Xinyu Pu

149-154
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Research on the Development of China's New Energy Vehicle Industry in the New Economic Environment

Pengyan Wang, Zian Wang, Chenglu Yang

155-162
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Research on the Impact of Artificial Intelligence on International Trade —— Taking Alibaba International Station's Foreign Trade AI as an Example

Yixin Piao

163-167
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The Effect of China's Monetary Policy on Financial Constraints of New Energy Vehicle Companies -- Panel Regression Model based on the SA Index and LPR

Hengnuo Wang

168-175
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Analysis of the Application of Artificial Intelligence Technology in the Field of International Trade

Penghua Li

176-184
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The Impact of China's Direct Investment in Countries along the Belt and Road Initiative

Jingzhou Luo

185-190
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The Impact of Capital Market on New Quality Productivity

Yang Mo

191-201
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Anti-abuse Rules In Tax Treaty Under BEPS Action 6------Based on China

Peifan Lin

202-212
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Exploration of Asset Assessment Methods in Digital Transformation

Xianhua Xie

213-219
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The Labor Contract Law and the Digital Transformation of Enterprises -- Analysis based on Dual Perspective of Quantity and Quality of Employees

Xinyue Xu

220-237
- PDF
Research on Suppression Measures for Illegal Trade in Wildlife Based on Change Theory

Yandong Hu, Minglei Han, Yuxin Li

238-246
- PDF
The Effect of Artificial Intelligence Technology on Corporate Greenwashing Level: Evidence from Chinese Listed Enterprises

Xiaotong Yang, Ziyan Ren, Yini Xie

247-255
- PDF
The Impact of Digital Financial Inclusion on Residents’ Entrepreneurial Decisions

Lifei Yue

256-266
- PDF
Comprehensive Risk Assessment and Underwriting Investment Decision-Making Based on the EWM-TOPSIS Method

Xiang Wang, Taiwei Gao, Zeyu Li

267-272
- PDF
Evaluation of Expected Insurance Returns in Extreme Weather Based on CRITIC and Generalized Extreme Value Distribution Methods

Le Xu, Wenxi Hu

273-283
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A study of the impact of extreme weather events on property insurance based on ARIMA time series model and SVM classifier

Qiyu Lei

284-293
- PDF
Quantitative Statistical Study of Financial Market Sentiment on Economic Cycles: An Analysis Based on the FinBERT Model and TVP-VAR

Weiran Zhang, Xinmeng Zhang, Yixin Chen

294-302
- PDF
How does ESG performance reduce financial risk — Evidence from China listed companies

Ruhui Xu, Jun Zhong, Ting Huang

303-315
- PDF
Research on Insurance Company Underwriting Decisions based on Breakeven Analysis Multi-Objective Planning Model

Ji Wu

316-326
- PDF
Research on sustainable development of insurance property based on IDP model

Yuekun Zheng

327-332
- PDF
Innovative Insurance and Profit Modeling: Integrating ARIMA and LSTM for Risk Assessment and Profit Maximization Strategies

Meng Yuan, Zihao Zou, Shuhao Chang

333-341
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Research on Insurance Industry Based on AR3 Multi Risk Model

Junjia Cao, Zhuodong Liu, Xi Lei

342-351
- PDF
The relationship between multi-dimensional production factors and economic growth: A study on the formation factors of economic differences

Meishan Chen

352-358
- PDF
A study based on the impact of extreme weather on the insurance industry

Hengjin Kang, Duo Zhang, Shengping Kang

359-366
- PDF
Consider the impact of US interest rate policy on the RMB exchange rate forecast research against the US dollar

Ran Wang

367-374
- PDF
Digital Finance and Risk Dynamics: A Study of Xiaomi's Supply Chain Innovations

Lihao Liu, Haoran Bi, Hao Sun, Jiamin Wang, Du Zhang

375-383
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An Analysis on the Feasibility of Financial Valuation of Technology Companies Based on Value Investing

Zhonghui Chen

384-392
- PDF
Corporate ESG Responsibility, External Supervision, and Corporate Reputation

Xiangxin Kong

393-403
- PDF
Research on Accounts Receivable Management of Small and Medium-Sized Food Enterprises in China:Taking Suzhou Chaojie Company as an Example

Lei Sun

404-409
- PDF
Research on the Volatility of RMB Exchange Rate Based on Time Series Analysis

Xiaoyu Zhang

410-416
- PDF
A Review of the Impact of Internal Pay Gaps on Corporate Performance

Wenqian Shen

417-426
- PDF
A Review of Researches on Employee's Trait Mindfulness

Mengtong Yu

427-433
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Impact of Digital Transformation on International Trade

Yajing Cai, Wanchen Zhang, Linkai Kong, Yunji Yang, Zhengyuanyi Yang

434-437
- PDF
How Abusive Supervision Affects Job Performance- From Both Direct and Indirect Perspectives

Ming Gao

438-449
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Applications and Challenges of Big Data in Market Analytics

Yingxuan Yang

450-458
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Overcoming Financial Barriers to Eletrify HVAC in Commericial Buildings

Ziwei Xue

459-475
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Application and Impact of ESG Investments in the Pacific

Farhad Ahmed, Shuai Yang, Kainan Zhao, Yuze Shi

476-483
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Vol. 9 (2024): 4th International Conference on Global Business and Management Science (GBMS 2024)

Preface

Articles

Indexing

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