Vol. 13 (2024): 3rd International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2024)

Dates: October 19-20, 2024

Venue: Frankfurt, Germany

Editors: Anastasia Timothy, Gang Zhao

ISSN: 2960-1789, eISSN: 2960-2254

ISBN: 978-1-961651-39-5

Conference Link: http://www.bmmft.org

Published: 18-11-2024

Preface

Preface: 3rd International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2024)

Anastasia Timothy, Gang Zhao

I

Articles

Analysis of Business Operation Model and Marketing Strategy of Online Music Platform: A Case Study Based on NetEase Cloud Music

Yujie Wu

1-6
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Analysis of Innovative Business Models in the Framework of Online Live Streaming: A Case Study Based on "EastBuy"

Boxin Ding

7-13
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Analysis of Factors Affecting User Acceptance and Continuous Use Intention: Take the Financial Service Function of Grab Super App as an Example

Yutang Gao

14-21
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Research on Enterprise Development Issues and Future Response Strategies of Cross border E-commerce Platforms Based on SWOT Analysis Method: Taking eBay as an Example

Miao Wang

22-29
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Research on the Innovation Strategy of Ctrip Based on the Application of AI

Ziyan Zhou

30-37
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Analysis of Meituan's Competitive Strategy in the Hotel and Travel Service Market Based on Porter's Five Forces Model

Chan Zhou

38-44
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Research on Development Problems and Transformation Strategies of Platform-type Internet Enterprises Based on Porter's Five Forces and SWOT Model: A Case Study of 58. Com Human Resource Service Business Module

Xinyuan Xu, Yihan Zhang; Ziyang Zhou

45-51
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A Study of Influencing Factors on Consumer Purchase Decisions in DOU YIN Live Streaming with Goods

Yan Liu

52-59
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Analysis of Operation and Marketing Strategies of Head Accounts on Social Platforms: a Case Study Based on RED Beauty Bloggers Under the ‘Grass-raising’ Recommend Model

Yufan Zhao

60-67
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Analysis of New Marketing Initiatives on E-Commerce Platforms: A Case Study Based on Pinduoduo's "10 Billion Subsidies"

Ruobing Li, Xueting Wang, Shihong Wu

68-73
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The Application of AI Technology in China's Douyin Live Commerce and Its E-commerce Strategy in a Cross-cultural Context - An Australian Example

Shan Xue

74-81
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Innovative Negotiation Strategies for Achieving Win-Win Outcomes

Haiming Zhang

82-87
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Analysis of Current User Stickiness Marketing Strategies and Future Enhancement Means of Online Game Companies: A Case Study Based on miHoYo

Jinqiang Zhou

88-94
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Innovation Driven and International Cooperation Strategies of High-Tech Enterprises in the Era of Globalization

Yanbo Ning

95-101
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Evaluating the Effectiveness of Social Recommender Systems on Consumer Satisfaction and Purchase Intentions

Yanjun Chen

102-108
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Transformation and Development Trend of Enterprise Digital Marketing Driven by AR Technology

Zitong Pang

109-115
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Analysis of the Internet Marketing Strategy of Electronic Games --- Taking Hongkai: Star Rail as an Example

Yichen Li

116-121
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How Digital Marketing Empowers the Operation and Development of Physical Stores

Zhongyi Yu

122-127
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The Impact of Social Media Marketing on Luxury Purchase Intention: Consumer Survey in China

Jiaqi Ye

128-135
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Marketing Strategy Analysis Based on the 4P Theory: A Case Study of Sephora

Yingran Zhou

136-140
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Used Car Market in the USA---The Existing Problems and Solutions

Yiwei Wu

141-147
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AI-Powered Negotiations: Opportunities, Challenges, and the Future of Business Strategy

Hanjie Li

148-154
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The Impact of International Trade and Globalization on Economic Growth, Employment, and Income Distribution

Zhandong Xu

155-162
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The Integration of Blockchain Technology in the Digital Economy: Ensuring Security and Transparency in Digital Transactions

Charles Dong

163-168
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Navigating the Corporate Interview Negotiation: Strategies and Insights

Junsheng Zhang

169-173
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Comprehensive Financial and Strategic Assessment of Sainsbury’s within a Competitive Retail Landscape

Shimeng Duan

174-180
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Analysis of Block’s Merchant Credit Assessment Model

Junyu Chen

181-188
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The Rise of China National Medicines: Strategy and Financial Analysis of Medical industry

Yueru Wang, Jie Yin

189-196
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Evaluating Stock Performance: Insights from CAPM and Fama-French Models

Zhongqian Wang

197-201
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Investment Analysis of Ferrari S.p.A

Shihao Zhou

202-211
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Comparative Analysis of Tesla and Ford: Investment Recommendations Based on the 7Ps Marketing Portfolio and Porter's Five Forces Model

Tong Su

212-219
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Empirical Analysis of the Portfolio Theory

Rui Yang

220-225
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Future of Apple: Business and Financial Analysis

Xiang Meng

226-232
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The Impact of Internet Platforms on the Catering Industry

Bowei Li

233-237
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Research on The Relationship Between Executive Compensation, ESG Performance and Firm Performance Based on Mediating Effect

Jiahui Chen

238-247
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The Sales Model and Brand Building of Lululemon: Key Factors in Market Success

Ziyao Xu, Xuening Ye, Vicky Zhang

248-253
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Research on Financial Statement Analysis and Operational Issues of Gree Electric: Evidence on the Audit Perspective

Meng Shi

254-263
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Analyzing Animal Welfare Policies in Sustainable Strategies of the Luxury Industry

Ran Gong

264-271
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Analyzing the Influence Factors on Brand Image

Zixi Wang

272-277
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Analysis on the Development of Fashion Brands under the Concept of Sustainable Fashion

Qingxi Yu

278-283
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Analyzing the Potential Benefits of Brand Ambassador Marketing

Feitong Chen

284-290
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Luxury Brand Marketing Strategy - Taking Chanel as An Example

Yujie Zhang

291-296
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Research on the Impact of Digital Finance Development on Commercial Credit Financing Between Enterprises

Zhuoran Zhao

297-303
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Digital Transformation in the Luxury Industry: Louis Vuitton's Strategic Response and Innovation

Anqi Zheng

304-310
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Analyzing The Impact of Marketing Strategy of Dior on Brand Equity

Chenxi Li

311-318
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Analyzing The Strategies on The Success of Hermes Sales

Jiayi Shen

319-323
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Exploring the strategies and benefits of integrating fashion brands with tourism by analyzing the Valentino Pink PP campaign in Anaya

Jiaqi Yan

324-331
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Analyzing The Influence of Oriental Elements on Luxury Brands

Jiachun Chen

332-339
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Digital Transformation of Cartier: Marketing Analysis and Strategic Recommendations

Nuohan Yu

340-346
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The Effectiveness of ESG and Sustainability on Luxury Brand

Yongji Jin

347-352
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Analysis on the optimization measures of the management mode of digital transformation company from the perspective of internal control

Jinlong Wu

353-357
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Research on the Commercialization and Productive Protection of the Atlas Silk: A Case Study of Two Atlas Garment Factories

Yunqing Wu

358-363
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In The Face of Disinflation, Policymakers Are Hesitant to Reduce Interest Rates: is This in Line With Economic Theory?

Shuquan Li

364-367
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The Practice and Effect of Multinational Enterprises' Media Strategy in Creative Cities: A Case Study of Hong Kong and Singapore

Qixuan Wang

368-372
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The more you drink, the younger you get -- Investigation and research report on liquor brand cognition and liquor youth

Jingyi Zhang

373-385
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Using Case Study to Analyze the Bilingual Brand Strategy of Barcelona Football Club

Ning Nie

386-392
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Analyzing on The Impact of Celebrity Endorsements in Non-professional Fields on Brand Image

Shuye Wang

393-399
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A Marketing Perspective on Rebuilding Football’s Success

Haotian Yang

400-405
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The Influence of Celebrity Effect on Commercial Brand Marketing - Taking Nike as An Example

Xuanzhi Wang

406-411
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Analyzing The Influential Factors of Sports Brands on Brand Equity

Zhixian Zhang

412-421
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The Role of Digital Marketing Strategy in Star Promotion - Taking Taylor as An Example

Xinyi Zeng

422-427
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The Impact of The Star Effect and E-Marketing Strategy in Basketball Events -Taking NBA and CBA as Examples

Ce Zhang, Yixin Huang, Liyang Li

428-434
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The Importance of Club Operation Development to The Development of Sports Events - Take Swimming Events as An Example

Weize Yan

435-441
- PDF
Research on The Impact of Digital Inclusive Finance on County Economic Resilience in The Yangtze River Delta Region

Junhui Sheng

442-447
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Research on Optimization Model of Crop Planting Strategy Based on Linear Programming

Zhidan Cai, Wenjie Chen, Xinyi Chen

448-454
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Research on Financial Performance Evaluation of Pharmaceutical Listed Companies: Based on Factor Analysis and Cluster Analysis

Qianqian Lu

455-463
- PDF
An Empirical Study on The Impact of Host Countries’ Environmental Regulations on Chinese OFDI

Chen Fang

464-478
- PDF
Research on High-Quality Development Models of The Grain Industry Under the New Development Concept

Wu Wen

479-489
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The Impact of Investor Sentiment on Stock Returns

Xin Chen

490-503
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CSU's Predictive Power for Stock Expected Returns

Shu Yuan

504-518
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The Impact of Top Management Team Diversity on Corporate Decision Making and Performance

Wenfeng Zhang

519-526
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The role of financial analysis in risk management of entrepreneurial small and medium-sized enterprises: A case study of DJI Innovation Technology Co., LTD

Jiayi Wen

527-533
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Exploring Reasons of Formula 1 Team’s Underperforming in F1 Racing

Borui Song

534-539
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Vol. 13 (2024): 3rd International Conference on Business Management, Marketing and Foreign Trade (BMMFT 2024)

Preface

Articles

Indexing

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