SWOT Analysis of Haidilao in Macau
DOI:
https://doi.org/10.62051/ijsspa.v2n2.33Keywords:
SWOT Analysis, Haidilao, Restaurant IndustryAbstract
As we all know since 2020, Macau and even Chinese restaurant industry development are in a bottleneck. But in Taipa Londoner, there is such a chain restaurant that not only does not have a serious decline in performance as the general trend, but even opened a second restaurant in Venetian Macau, it is Haidilao Hot Pot. Therefore, our group has chosen this restaurant chain as the object of our study, through the introduction of the company's background, analysis of the business model that motivates the company's owner and the competition, as well as swot analysis to introduce the reasons for the success of Haidilao in Macau, and give some suggestions for the analysis. At the same time, during the introduction we will mention the hot pot brand CouCou, the chain brand McDonald's to make a comparison.
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References
Liu Liwen. Liu Yingni. (2022). Exploring the influence of brand experience,brand trust and satisfaction on brand loyalty in catering industry -- Taking Haidilao as an example. Macau University of Science and Technology.
Tan Qinyun. (2020). Differentiated Strategic Management -- Based on Haidilao model. Fujian Quality Control, 14, 18-19.
Jiang Xingyu. (2019). A study on financial behavior of catering companies from the perspective of Differentiation Strategy -- A case study of Haidilao Company. Southwest University of Finance and Economics.
Zhou Yecheng, & Zhang Yang, (2022). Consumer brand love for hotpot restaurants and its Causes and consequences: A case study of Haidilao. Macau University of Science and Technology.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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