Corporate Social Responsibility (CSR) of Multinational Company Jollibee Foods Corporation in Metro Manila

Zhenghui Zhao; Zhenglei Zhao; Tiantian Chang

doi:10.62051/ijsspa.v4n1.28

Authors

Zhenghui Zhao
Zhenglei Zhao
Tiantian Chang

DOI:

https://doi.org/10.62051/ijsspa.v4n1.28

Keywords:

Corporate Social Responsibility (CSR), Multinational Company, CSR Strategies

Abstract

This study investigates the corporate social responsibility (CSR) practices of the leading multinational company in the Philippines- Jollibee Food Corporation. The findings reveal a strong emphasis on traditional values of service, compassion, care, and competence, with an unwavering commitment to CSR even during the challenges posed by the pandemic. The study highlights the significance of education, personal excellence, living standards, health, and reducing environmental footprints in improving corporate image and reputation. A Proposed CSR Synergistic Model is presented, advocating for a holistic approach that integrates corporate efficiency and sustainability. The Proposed CSR Synergistic Model is proposed as a comprehensive resource for CEOs and philanthropists, aiming to inspire further CSR initiatives and studies in diverse settings.

Downloads

Download data is not yet available.

References

[1] Cacktiong, Tony Tan (2019), Jollibee Foods Corporation: http//www.jollibee.com.ph.

[2] Clarkson, M.B.E., “A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance: The Stakeholder Management Model”, Research in Corporate Social Performance, 12, 1995.

[3] Davenport, Kim, (2012), “Corporate Citizenship: A Stakeholder Approach for Defining Corporate Social Performance and Identifying Measures for Assessing It,” Business and Society 39 (2) June, 2000.

[4] Dodson, Louise, (2008), “Business to the Rescue,” The Australian Financial Review, 19 May 2008.

[5] Elkington, John, Cannibals With Forks: The Triple Bottom Line of Twenty-First Century Business, Oxford: Clapstone Publishing, 1992.

[6] Kennedy, Louise, (2011) “Ethical Funds No Longer on the Fringe,” The Australian Financial Review, 6 June, 2011.

[7] Leviste, Joey P. (2014), “The Spirit of Students in the Free Enterprises Programs” B12 New Asia, Vol. 16, (24).

[8] Margolis, Joshua D. and James P. Walsh, (2011) “Misery Loves Companies: Whither Social Initiatives by Business,” working paper from the Social Enterprise Initiative at Harvard Business School.

[9] Poblador, Niceto (2023). A social role for business in the post COVID-19 era: Implication to business strategy and management education.