Research on the Inheritance and Dissemination Strategy of Wuhu Tongcao Painting under the New Media Narrative

Taking the Current Situation of Guangzhou Tongcao Painting Dissemination as a Mirror

Abstract

As a local intangible cultural heritage, Wuhu Tongcao painting carries profound cultural value. However, due to the impact of modern economic society and culture, its inheritance faces severe challenges, and its dissemination and development is slightly declining compared with Guangzhou Tongcao painting. This paper deeply analyzes the dissemination of the two on new media platforms such as WeChat, Weibo,and Douyin. From the perspective of narratology, it explores the three core dimensions of narrative subject, narrative content, and narrative audio-visual language, and systematically constructs the narrative strategy of Wuhu Tongcao painting in the new media environment, aiming to find a way out for its dissemination through the combination of modern media and traditional intangible cultural heritage, and promote the dissemination and innovation of Wuhu Tongcao painting.