Positioning for Success: Enhancing Brand Image and Online Presence in Tina Bakery's Journey

Yubing Liu

doi:10.62051/ijsspa.v5n1.17

Authors

Yubing Liu

DOI:

https://doi.org/10.62051/ijsspa.v5n1.17

Keywords:

Brand Positioning, Word-of-Mouth Communication, Online Promotion

Abstract

This paper aims to address the challenges faced by Tina's Bakery in terms of brand positioning and digital marketing. Despite being a mid-high-end bakery brand, the bakery lacks accurate brand positioning, a suitable target audience, and effective communication strategies. In order to bridge the reputation vision gap, the author suggests a brand update to reflect an optimized brand positioning and create a more aligned image. Additionally, it is recommended to enhance the online promotion strategy by creating high-quality content, exploring new advertising channels, and analyzing online performance. By implementing these strategies, Tina's Bakery can distinguish itself, attract a broader customer base, and increase sales.

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