New E-commerce Boosts Marketing and Branding of Rural Agricultural Products

Take the Example of Mayang, Hunan Province

Abstract

Rural revitalization is an important initiative to guarantee national food security and the supply of important agricultural products, and a key initiative to promote the high-quality development of agriculture. Under the development trend of new e-commerce day by day, this paper selects Mayang, Hunan Province as the object of investigation, aiming to study the way of new e-commerce to boost the marketing of rural agricultural products and brand dissemination and promotion, and to help rural revitalization. The article starts the research from the development status quo of agricultural products industry in Mayang, Hunan, the feasibility of new e-commerce-enabled development of agricultural products in Mayang, new e-commerce-enabled branding and marketing strategy of agricultural products in Mayang, and finally summarizes the project experience and revelation, which provides new ideas and strategies for the marketing and branding of rural agricultural products and empowers the comprehensive development of rural revitalization.