Brand Communication and Industrialized Marketing from Detective Conan
DOI:
https://doi.org/10.62051/ijsspa.v3n2.43Keywords:
Anime, Anime Industry, Conan, Brand Communication, Industrial MarketingAbstract
Japanese animation occupies an important position in the global animation field by virtue of its unique innovation, distinctive ethnicity and fun, and the culture of animation has penetrated into all levels of Japanese society, and at the same time, it has brought great benefits to the Japanese economy, and has even had a far-reaching influence in China. This paper takes the successful anime case "Detective Conan" as the object to study the development law of Japanese anime, and analyzes it from the aspects of brand communication and marketing strategy, in order to find the practical significance of Japanese anime branding and industrialization.
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References
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