Analysis of the Types of Chinese Catchwords Dissemination in 2023 based on the Memetics

Yifei Yuan

doi:10.62051/ijsspa.v3n2.35

Authors

Yifei Yuan

DOI:

https://doi.org/10.62051/ijsspa.v3n2.35

Keywords:

Memetics, Chinese Catchwords, Communication Types, Social Significance

Abstract

Memes, as cultural units of communication, can reflect the evolution and dissemination of catchphrases. Drawing on memetics, this study explores the role of language phenomena, examines the spread of Chinese catchphrases in 2023, and analyzes their transmission types through the principles of language selection and assimilation, imitation, and variation. Additionally, this study investigates the relationship between memes and Internet languages, as well as cognitive mechanisms and ideological culture, in order to uncover the cultural and social significance behind catchphrases. This study provides new perspectives and insights for understanding contemporary Chinese language phenomena.

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