Research on the Image of Yanqing in Mainstream Media Coverage of the Winter Olympics
DOI:
https://doi.org/10.62051/ijsspa.v3n2.14Keywords:
Beijing Winter Olympics, Yanqing, Media Image, Mainstream MediaAbstract
The successful hosting of large-scale sports events can assist in the construction and dissemination of urban media image, and enhance urban competitiveness. This article mainly takes news reports on Yanqing from three mainstream media outlets, namely People's Daily, Beijing Daily, and Beijing Evening News, during the Winter Olympics as research samples. Using methods such as content analysis, the article analyzes Yanqing's urban media image from multiple perspectives by analyzing the emotional color, coverage density, themes, and keyword frequency of news reports. It presents a good media image of Yanqing built at different levels such as government, environment, culture, and society during the Winter Olympics.
Downloads
References
Shen Jianhua, Xiao Feng. The shaping of urban image by large-scale sports events [J]. Journal of Shenyang Institute of Sports, 2004 (06): 745-746+785.
Wang Yongjie, Chen Linhui, Liu Qing. The value, experience, and promotion path of promoting urban image dissemination through large-scale sports events [J]. Sports Culture Guide, 2022 (06): 36-41.
Yang Ligong, Zhu Jian, Tang Shiping. A review of text sentiment analysis [J]. Computer Applications, 2013,33 (06): 1574-1578+1607.
Li Tingting. Large scale Sports Events and Urban Image Communication [D]. Wuhan University, 2020.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.