Under the Image of Urban Identity and Non-mainstream Cities under the New Media

Abstract

With the diversified development of media and media platforms, city brand building has entered a new stage, and some cities have achieved remarkable development results, while some cities with large development space in natural resources, humanities and culture have failed to achieve development leaps. In this paper, the city with beautiful urban environment, rich resources and good development conditions is positioned as "non-mainstream city". This paper aims to explore the recognition degree of "non-mainstream cities" with development potential in people's minds, and take Taiyuan City of Shanxi Province as one of such cities to understand and analyze their development status, the audience's cognition degree of brand positioning of these cities and the shortcomings of current development through questionnaires and other means, and propose corresponding solutions from the aspect of media communication. Guide such cities to improve the visibility and recognition of cities by clarifying brand positioning, making full use of their natural resources and historical and cultural resources to explore urban characteristics, strengthening the integration of culture and tourism, and improving communication strategies, and at the same time improve the quality and efficiency of urban brand construction. Through the influence of media platforms, increase the exposure of these potential cities in the public sphere, extend the urban characteristics and reach a wider audience, realize the three-dimensional communication of the city brand image, help the formation of a good urban spirit and the prosperity and development of a variety of cities, and provide guidelines for more cities in brand construction. This article has certain reference value for the media communication strategy, the perfection of government functions, the construction of social spiritual culture and material civilization, and the coordinated development of countries and regions.