Fan Culture: Emotional Construction, Fan Economy and Data War
Take the Talent Show "Youth With You 3" as an Example
DOI:
https://doi.org/10.62051/ijsspa.v3n1.04Keywords:
Fan Culture, Fan Economy, Fan Community, Digital LabourAbstract
With the popularity of idol talent shows, fan culture has developed rapidly in recent years. This study understands the fan culture in Youth with You 3 from the three perspectives of emotional construction, fan economy and data war, explains the reasons for the formation of the fan community, takes the "milk pouring incident" as an example to explore the consumer psychology and emotional expression behind the fan economy, and analyses how the market guides fans to carry out unrewarded data labour. The vicious competition in the idol market is becoming more and more fierce. After the "hot draft", it is necessary to "think coldly", so that the fan culture can play a positive social value.
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References
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Maslow, A. (1987) A Theory of Human Motivation Psychological Review. Huaxia Publishing House, Beijing.
iResearch Consulting. (2020) Research Report on Business Models and Trends of China's Red People's Economy in 2020. https://www.iresearch.com.cn/Detail/report?id=3623&isfree=0.
Zhuang, X., Dong, S. (2019) Consensus manufacturing and labour exploitation in emotional labour - based on the analysis of Weibo star fan data set. J. Journal of Nanjing University(Philosophy • Humanities • Social Sciences), 6: 32-42.
Song, T.T., Jiang, L. (2022) Digital labour password - empowerment and exploitation in the commercialisation of fan groups in the era of social media. J. News Knowledge, 10: 32-37.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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