Applications and Challenges of Artificial Intelligence in Personalized Marketing
DOI:
https://doi.org/10.62051/ijsspa.v2n3.51Keywords:
Artificial Intelligence, Personalized Marketing, Application Status, Advantages, Challenges, SuggestionsAbstract
With the rapid development of artificial intelligence technology, its application in personalized marketing is more and more extensive. This paper aims to explore the application status, advantages and challenges of AI in personalized marketing, and put forward corresponding suggestions. Through literature review and case analysis, this paper finds that AI can significantly improve the marketing effect in personalized marketing, but there are also some technical and ethical challenges.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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