Brief Analysis of the Short Video Communication Strategy of "Xiaogang Story"

Yi Chai

doi:10.62051/ijsspa.v2n3.17

Authors

Yi Chai

DOI:

https://doi.org/10.62051/ijsspa.v2n3.17

Keywords:

Xiaogang Spirit Short Video Communication, Rural Revitalization Communication Strategy, Development

Abstract

"Xiaogang Story" is the story of Xiaogang Village and a portrayal of China's rural reform process over the past 44 years. Starting from the perspective of the red countryside, this article innovatively constructs the content of the short video "Xiaogang Story" based on historical records and "Xiaogang Spirit", and studies the content narrative of the short video communication of "Xiaogang Story" with the mass media interaction model as the main axis. With production, communication channels, recipients, communication effects and optimization mechanisms, explore the path and situation of the short video communication of "Xiaogang Story", with a view to making constructive strategies for the media communication of "Xiaogang Story" in the new era of socialism nature, forward-looking, practical thinking and guidance, and give full play to the high-energy motivation and mission of the "Xiaogang Spirit".

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