Vol. 1 No. 1 (2023)

Arcicles

• The influence of beauty makeup web celebrity live streaming on the purchase intention of female consumers--the intermediary role based on trust

  Yuehan Chen

  1-8

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• Analysis of the optimal profit strategy of network cargo based on game theory

  Yaodan Dou

  9-16

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• Disenchantment and Remolding: the Influence of Luxury Live Streaming on Consumer Brand Goodwill

  Jiaxin Li

  17-22

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• Cross-national competition analysis of China's new energy vehicle supply chain in the post-epidemic era: Take BYD as an example

  Pengbo Niu

  23-28

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• Consumer behavior with Artificial intelligence products

  Manman Xue

  29-34

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• The marketing strategy of enterprises for China's sinking market under the trend of live e-commerce

  Yuchen Jiang

  35-40

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• Analysis of Contemporary College Students' Attitudes towards "Double Eleven" from the Perspective of Marketing

  Ziting Rong, Jia Pan

  41-47

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• The Problems and Countermeasures of the Development of China's Green Tourism Industry under the Dual Carbon Background

  Xiaoyu Weng, Zejiong Zhou

  48-54

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• THE IMPACTS OF INSTITUTIONAL DISTANCE ON THE LOCATION OF CHINA’s OUTWARD FOREIGN DIRECT INVESTMENT IN ASEAN: An Empirical Research Based on CAGE Distance Framework

  Xue Ye, Mohd Sobri Don, A. S. A. Ferdous Alam

  55-69

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• Reflection on Teaching Asset Evaluation Cases Based on Framework Content

  Chang'an Li , Ying Fang, Qi Zheng

  70-76

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• Research on the Impact of Online Marketing on Enterprise Performance: Analysis of Financial Statements Based on the Food Industry

  Qiuping Liu, Li Jiang, Jing Jin

  77-82

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• Exploration of Methods for Teaching Students to Study Audit Standards: Taking Audit Standard No. 1504 as an Example

  Jin Chen

  83-88

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• Synergistic advantages of deep learning and reinforcement learning in economic forecasting

  Gaohan Zhang

  89-95

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• Reform and Practice of Audit Standards and Case Teaching Model: On the Flexible Application of BOPPPS Mode

  Ying Fang, Chang'an Li

  96-101

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• Research on the Influence Mechanism of Global Enterprises' Return Investment on Enterprise Performance

  Gaohan Zhang

  102-108

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• Research on Informatization Project Management and Implementation Strategies in the Context of Digital Technology

  Xiangpeng Liu

  109-114

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• The influence of return investment on enterprise financing cost

  Gaohan Zhang

  115-122

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• Exploration and Improvement Path of Local Government Debt Risk Warning Mechanism Based on KMV Model: Taking Bengbu, Anhui as an Example

  Chengtai Wei, Mingyang Shen, Zizhao Zheng, Wenzheng Meng, Zejiong Zhou

  123-135

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• Research on Green Financial Services and Rural Revitalization under the "Dual Carbon" Goal: Take Xuancheng City as an Example

  Zhiqi Wang, Zhuo Zhang, Jinyu Qian, Jiaming Yang, Deyu Li

  136-140

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• Green GDP Accounting and Green Economic Efficiency Analysis in Yunnan Province under the Double Carbon Background: Based on the Three-Stage DEA-Malmquist Model

  Qitao Liu

  141-153

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• The effect of financial subsidies on enterprise innovation performance in Yunnan Province: a study based on DEA-Malmquist model

  Tian Dai

  154-158

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• Study on the Regional Innovation Network of Pearl River Delta City Cluster and Its Factor Analysis

  Jiyu Kong

  159-170

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