Study on the Relationship Between Oolong Tea Brand Packaging Design and Color
DOI:
https://doi.org/10.62051/ijgem.v4n2.13Keywords:
Oolong tea brand packaging, Color, Formal beautyAbstract
The color design in the packaging of Oolong tea brand plays an important role in the sales and business activities of the goods. In the contemporary packaging design of Oolong tea brand, the color design has been placed in a crucial position. This paper mainly starts from the relationship between oolong tea brand packaging design and color, firstly discusses the importance of color in Oolong tea brand packaging design, secondly studies the relationship between Oolong tea brand packaging design and color, and finally discusses the application of color in Fujian Oolong tea brand packaging design.
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References
[1] Chen Lei. Into the world of Packaging Design [M]. Beijing: China Light Industry Press, 2002.
[2] LEI Bo. Advertising Art Design [M]. Beijing: Tsinghua University Press, 2004.
[3] Liz Farrelly. Brand image design [M]. Translated by Zhang Jiaxin. Beijing: Publishing House of Electronics Industry, 2013.
[4] (Sweden) Tanse Holley. Catering brand image design [M]. Translated by Yu Xinxin. Liaoning Science and Technology Press, 2012.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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