Study on the Current Situation of Information Needs and Countermeasures of Farmers in Western Guangdong Province

Zufeng Zhong; Hui Deng; Huade Huang; Yuanpeng Lan

doi:10.62051/ijcsit.v6n1.02

Authors

Zufeng Zhong
Hui Deng
Huade Huang
Yuanpeng Lan

DOI:

https://doi.org/10.62051/ijcsit.v6n1.02

Keywords:

Farmers' information needs, Information age, Information access, Information service system, Agricultural modernization

Abstract

The purpose of this paper is to explore the characteristics of farmers' needs and their influencing factors in the context of the information. With the rapid development of social economy and the popularization of information technology, the production and life style of farmers have undergone profound changes, and the demand for information has increasingly become an important factor affecting the economic development of farmers. Farmers still face many obstacles in the process of information acquisition, including the lack of information channels, the lack of information literacy and the imperfection of information service system. An in-depth study of farmers' information needs not only helps to understand their role in modern agricultural production, but also provides effective policy recommendations for the government and society. This study collected a large amount of data on the information needs of frontline farmers through questionnaires and interviews, and analyzed the differences in information needs among farmers of different ages, genders, education levels, and economic situations. The study also explored the main factors affecting farmers' information needs, including the reliability of information sources, the convenience of information access, and the practicality of information content. Farmers' needs for market information, technical information and policy information are the most urgent, while the diversity of information access channels and the specialization of information services directly affect farmers' information satisfaction. Through the in-depth analysis of farmers' information needs, this paper hopes to provide theoretical basis and practical guidance for the construction of a more perfect farmers' information service system, to promote the process of agricultural modernization, and to enhance farmers' quality of life and economic income.

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