Toy Innovation and Game Design under Digital Design

-- Taking Cyberpunk Style as an Example

Abstract

Cyberpunk style was born before World War II, and originally originated in the United States. This style has evolved from the previous cartoon, image, film, novel, design, TV series, animation and other forms, and now it is more gradually derived from the innovative design of toys, game design and other designs. Among many forms, Cyberpunk's forward-looking style and prediction of the outside world have set a unique symbol for the cultural field, and provided a new form of expression for contemporary visual design. Cyberpunk, as a sub cultural art, has received extensive attention in recent years. Various visual art works around Cyberpunk emerge in endlessly, closely linked with contemporary and visual communication art. This paper discusses the origin and development of Cyberpunk, as well as toy innovation and game design under the influence of Cyberpunk style. It also gives examples to analyze the application of contemporary "Cyberpunk" art style in some emerging fields, and discusses the feasibility of Cyberpunk style visual images in other visual design fields.