Influencing Factors of Physician Performance in Online Health Communities
-- Take the Good Doctor Online Website as an Example
Keywords:
Online Health Community; Physician Performance; Two-way Fixed Effects Model.Abstract
Introduction: With the rapid development of the Internet, online health communities are booming, which can effectively solve the practical problems of "difficulty in registration" and "difficulty of receiving medical treatment", while doctors can get remuneration and reputation from it, achieving mutual benefit of both doctors and patients. Methods: This paper used a two-way fixed effects model, and the number of online inquiries was taken as the first-level index of physician performance, the number of online consultations and post-treat management were the second-level indicators. Online comments, online satisfaction, and articles were selected to construct an influencing factor system. Results: It is found that the number of online comments and online satisfaction have a significant impact on physician performance, while articles have not, and there are different influence mechanisms on physician performance in hospitals and doctors with different characteristics. Conclusion: Doctors need to continuously improve their service level and quality, increase the number of online comments and online satisfaction, provide better medical services, reduce doctor-patient disputes, and meet the patients' health needs.
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