The Influence of Diversified Innovation Strategies on the Survival Resilience of Enterprises under the Background of Globalization

Abstract

Globalization is an important trend of current world economic development, which brings many opportunities and challenges to enterprises. In this context, enterprises need to actively respond to the challenges brought by globalization, and constantly innovate and improve to adapt to the changing market demand and improve their competitiveness. This paper mainly studies the influence of diversified innovation strategies on the survival resilience of enterprises under the background of globalization. Through literature review, case analysis and questionnaire survey, it is found that diversified innovation strategies play a significant role in improving the survival resilience of enterprises, and this influence mechanism is different among different industries. In addition, this paper also finds that the regulatory role of market environment and industry competition plays an important role in the impact of diversified innovation strategies on the survival resilience of enterprises. Therefore, enterprises should actively promote diversified innovation strategies and improve their survival resilience. In practice, enterprises can formulate targeted diversified innovation strategies according to their own conditions and the characteristics of different industries in order to gain greater competitive advantages. It is hoped that the research results of this paper can provide theoretical support and practical guidance for enterprises to formulate globalization strategies, and help enterprises gain greater living space and development potential under the background of globalization.