Analyzing the Change of Enterprise Management Work in the Era of Big Data and Artificial Intelligence

Authors

  • Kai Li
  • Xiajing Chen
  • Rui Ye
  • Jinglan Xue

Keywords:

Big Data; Artificial Intelligence; Management; Enterprise.

Abstract

In the context of the data era, the rise and rapid development of artificial intelligence technology has made enterprise management suffer a greater impact, and enterprise management has undergone multiple changes. The purpose of this paper is to discuss the profound change of enterprise management in the era of big data and artificial intelligence. By analyzing the impact of big data and artificial intelligence on enterprise decision-making, strategic planning, marketing, production processes and human resource management, it reveals the new trends and challenges of enterprise management in the context of this era and provides ideas for enterprises to cope with this change.

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References

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Published

24-10-2023

How to Cite

Li, K., Chen, X., Ye, R., & Xue, J. (2023). Analyzing the Change of Enterprise Management Work in the Era of Big Data and Artificial Intelligence. Transactions on Economics, Business and Management Research, 1, 290-296. https://wepub.org/index.php/TEBMR/article/view/163