Marketing Analysis and Expanding Development of Jingdefang Porcelain Industry in The Post-Covid Epidemic Era
Keywords:
Jingdezhen's Porcelain Industry; Post-Epidemic Economic Transformation; Cultural Preservation; Urban Development and Renewal; International Collaboration and Strategy.Abstract
The advent of the post-epidemic era has precipitated a critical juncture for Jingdezhen's renowned Porcelain industry, necessitating a comprehensive reevaluation and strategic realignment to navigate emergent socio-economic landscapes. This research delves into the complexities and intricacies of reshaping the Porcelain industry of Jingdezhen, a city heralded for its millennial legacy in porcelain making and globally recognized as a cultural epicenter for its artistry in China. Utilizing SWOT and PEST analyses, this paper scrutinizes the industry's current milieu, exploring facets such as industrial layout, innovation capacity, risk mitigation, industrial entities, and talent management, all against the backdrop of a rapidly urbanizing environment that has concurrently imperiled the preservation of its historic Porcelain. Drawing from theoretical frameworks and real-world case studies, actionable insights are proposed, advocating for a contemporaneous approach that marries the preservation of its timeless cultural and artistic heritage with the pragmatic demands of modern urban development. In-depth exploration, characterized by field surveys and systematic compilations, provides a granular understanding of the spatial characteristics, architectural paradigms, and evolving environmental contexts of Jingdezhen's Porcelain, forging a pathway towards international collaborations, exemplified by a cooperative model with New Zealand, aimed at safeguarding and perpetuating the vitality of Jingdezhen’s irreplaceable Porcelain legacy amidst its progressive urban transformation.
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