Rise of Second-hand Trading Platform Analyzed from Perspective of Microeconomics

Abstract

With the rapid development of Internet technology and the popularity of mobile devices, second-hand goods trading platform has gradually become a concerned market. The objective of this paper is to study the market structure, price decision and consumer behavior of second-hand goods trading platforms, aiming at providing reference for the development of the industry. The research takes a specific second-hand trading platform as an example and applies micro-economic theory to analyze the influence of factors such as the supply and demand relationship and price sensitivity on market competition, price strategy and consumer behavior. High-quality academic literature will also be introduced in this study to provide theoretical support for subsequent research.