A Study on the Commercial Development of Traditional Art IPs
DOI:
https://doi.org/10.62051/ijgem.v5n3.16Keywords:
Traditional art, IP, Commercial development, Arts industryAbstract
Driven by the wave of digitization, traditional art IP, serving as a bridge between cultural heritage and modern commerce, are exhibiting unprecedented vitality and potential. To better tap into their value and achieve sustainable development, this paper proposes that the modern development of traditional art IPs should proceed from multiple aspects, including the application of digital technologies, cross-border integration and innovation, the rise of the creative industries, the extension of the IPs industry chain, specialized operations, policy support and protection, jointly promoting the widespread dissemination and sustainable development of traditional art IPs in modern society.
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[1] Luan Lijun. Research on the industrialization and development of Chinese traditional art IP in the new era [D]. Shandong: Shandong University, 2022.
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Copyright (c) 2024 International Journal of Global Economics and Management
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