Application of Big Data Statistical Analysis Methods in the Field of Economic Management
DOI:
https://doi.org/10.62051/ijgem.v4n2.32Keywords:
Big data, Statistical analysis, Economic management, Intelligent logistics, Organizational managementAbstract
With the rapid development of information technology and the explosive growth of data volume, big data has gradually become an important tool in the field of economic management. By collecting, analyzing and processing large amounts of data, big data statistical analysis methodology can provide enterprises and researchers with effective information contained in the data, so as to more accurately predict the market development trend, assess enterprise risks, and optimize the management and operation processes. The purpose of this paper is to discuss the application of big data statistical analysis methods in the field of economic management, and to demonstrate the practical application effects of big data analysis in different economic management scenarios by analyzing specific examples - Jingdong's intelligent logistics Qinglong system, Google Oxygen Plan's organizational control and Citibank's user attraction. Thus, it highlights the prospect of the wide application of big data technology in the field of economic management and its remarkable effectiveness.
Downloads
References
[1] Lenkas, P., Paridav, W., & Wincent, J. (2017). Digitalization capabilities as enablers of value co-creation in servitizing firms. Psychology and Marketing, 34(1), 92-100. DOI: https://doi.org/10.1002/mar.20975
[2] Reddy, S. K., & Reinartz, W. (2017). Digital transformation and value creation: Sea change ahead. Marketing Intelligence Review, 9(1), 10-17. DOI: https://doi.org/10.1515/gfkmir-2017-0002
[3] Yan, L. (2016). Data analysis and mining in the era of big data. Information Technology and Informatization, (7), 39-41.
[4] Wu, S., & He, Y. (2017). Application of big data analysis in customer management. Economics and Management, (2), 117-120.
[5] Liang, F., Liu, X., & Huang, C. (2017). Application of big data analysis in marketing. Science and Technology Innovation and Application, (8), 78-79.
[6] Wang, W., Li, B., & Liu, Z. (2015). Research on the application of big data analysis in the financial industry. Information Theory and Practice, 38(7), 140-143.
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.







