Exploring Sales Models for College Student Entrepreneurship Projects
DOI:
https://doi.org/10.62051/ijgem.v4n2.05Keywords:
College student entrepreneurship, Sales models, Product promotionAbstract
College students have become a significant force in the entrepreneurial wave, thanks to the widespread availability of higher education and the in-depth implementation of innovation and entrepreneurship policies. The selection and implementation of product sales strategies are crucial to the survival and development of college student entrepreneurship projects. This paper explores diversified sales strategies suitable for such projects, aiming to provide valuable references for similar enterprises.
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[1] Yongjun Zhang. Research on the Personalized Packaging Strategy of Lin'an City’s Hickory Brand [D]. Zhejiang A&F University, 2014.
[2] Chunxia Li, Xiaoyan Zhang. Research on the Marketing Strategy of Rubber-Plastic Combination Sealing Products [J]. China High-Tech Enterprises, 2012, (24): 37-39.
[3] Lisha Xiao. Research on the Management Problems of Marketing Personnel Training in Company A [D]. Southwest University, 2020.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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