Discussion on the New Mode of Rural Smart Retail

Taking Xunpu Village as an example

Abstract

In order to respond to the national policies of “promoting comprehensive rural revitalization”, “Development of Minnan villages” and “Protection and Development of Xunpu Folk Culture Village”, the new model of smart retail is adopted, in line with the goals of promoting digital economy, enhancing the commercialization of traditional culture and strengthening the modernization of rural governance structure in Fujian Province. This paper to “Maritime Silk Road” major nodal city —— Quanzhou coastal fishing village Xunpu village, for example, strengthen the cultural elements, enhance the market competitiveness of Xunpu local characteristic products, promote regional internal and external economic exchanges, increase Xunpu village employment opportunities, help Quanzhou city in the national and the international influence of cultural tourism, in order to achieve rural policy goal of comprehensive economic and social development in Fujian province.