Research on New Energy Vehicle Pricing Model Based on Life Cycle Cost Analysis

Binge Wei

doi:10.62051/ijgem.v3n2.52

Authors

Binge Wei

DOI:

https://doi.org/10.62051/ijgem.v3n2.52

Keywords:

New energy vehicles, Life cycle cost, Pricing model, Market demand

Abstract

The study aims to price new energy vehicles using a scientific and reasonable model based on life cycle cost analysis. By detailing the life cycle cost components - purchase, operation, and maintenance - an accurate calculation method is proposed. The pricing model factors in cost-based pricing, market demand function, and profit maximization. Verified through empirical analysis, it shows the impact of energy price fluctuations, technological progress, policy support, and use environment on the life cycle cost and pricing of new energy vehicles. The study provides an operational model for companies to formulate pricing strategies, promoting new energy vehicle market application.

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