Analysis of Profit Model of a Medical Beauty Company from the Perspective of Value Chain

Ting Zhang

doi:10.62051/ijgem.v3n2.47

Authors

Ting Zhang

DOI:

https://doi.org/10.62051/ijgem.v3n2.47

Keywords:

Medical beauty industry, Profit model, Value chain

Abstract

With the rapid development of China's economy, people's income has significantly increased, forming a three-dimensional and multi-level consumption structure. The medical beauty industry is facing development opportunities. The profit model is closely linked with the core competitiveness of enterprises, serving as a basic method guiding the production and operation of all aspects of the company. This paper objectively analyzes the profit model of a medical beauty company from the perspective of the value chain, summarizes the existing flaws in the profit model, and proposes optimization strategies to broaden the company's development space through the analysis of the profit model.

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