Fresh electricity business cold chain logistics development and countermeasures research

Jingwen Li; Yiting Ouyang

doi:10.62051/IJGEM.v2n3.13

Authors

Jingwen Li
Yiting Ouyang

DOI:

https://doi.org/10.62051/IJGEM.v2n3.13

Keywords:

Fresh food, E-commerce, Cold chain logistics, Green development

Abstract

Under the background of new retail, fresh electricity business as a rising star of electricity business is developing rapidly, how to improve the service quality of fresh cold chain logistics, transportation efficiency, and further improve the market competitiveness of fresh cold chain logistics industry has gradually become the focus of attention. This paper expounds the necessity of the development of fresh electricity logistics, analyzes the main problems in the development of fresh cold chain logistics, the current fresh electricity cold chain logistics development strategy, how to promote the green and healthy development of fresh electricity cold chain logistics to provide countermeasures.

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