LIN, Xinying; LIU, Chenyang. Study on the Influence of Brand IP Marketing on Consumers’ Purchase Intentions--The Case of "Nezha". Transactions on Social Science, Education and Humanities Research, London, U.K., v. 15, p. 60–65, 2025. DOI: 10.62051/xhkfbv44. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/5674. Acesso em: 14 feb. 2026.