JIN, Zixuan. Analysis of Marketing Strategies in Collaboration between HEYTEA and Otome Games. Transactions on Social Science, Education and Humanities Research, London, U.K., v. 11, p. 809–814, 2024. DOI: 10.62051/jsw5c470. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/2806. Acesso em: 28 may. 2026.