XU, Xiaochun. The Marketing Strategy of Nike is Analyzed from STP and SWOT. Transactions on Social Science, Education and Humanities Research, London, U.K., v. 11, p. 528–532, 2024. DOI: 10.62051/5abbx826. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/2688. Acesso em: 17 aug. 2026.