BI, Ran. Analysis of Sports Brand Marketing Strategy Based on STP Theory: Lululemon as an Example. Transactions on Social Science, Education and Humanities Research, London, U.K., v. 11, p. 483–488, 2024. DOI: 10.62051/t7sssm12. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/2678. Acesso em: 8 jul. 2026.