CHEN, Yumeng. Research on the Localization Marketing Strategy of Multinational Catering Enterprises in Overseas: A Case Study of KFC. Transactions on Social Science, Education and Humanities Research, London, U.K., v. 11, p. 380–384, 2024. DOI: 10.62051/w4gtbc22. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/2655. Acesso em: 17 jun. 2026.