LI, Wanyu. Study on the Influence of POP MART IP Co-Branding Strategy on Stratified Consumption Behavior of Young Female Consumers in First-Tier Cities. Transactions on Social Science, Education and Humanities Research, London, U.K., v. 15, p. 53–59, 2025. DOI: 10.62051/tfrtr972. Disponível em: https://wepub.org/index.php/TSSEHR/article/view/5673. Acesso em: 20 may. 2026.