Cultural Factors Shaping Digital Human Applications Between The United States and China

Lu Gan

doi:10.62051/r1k83539

Authors

Lu Gan

DOI:

https://doi.org/10.62051/r1k83539

Keywords:

Digital human; Social Construction of Technology; Hofstede's Cultural Dimensions; Technological Imaginary; Stuart Hall’s Encoding/Decoding Model.

Abstract

From appearance to intellection, anthropomorphism is the core technology of digital humans. In the process of interacting with real human societies in various countries, digital humans are shaped and guided by local cultures while also generating notable cultural responses. This paper employs a combination of secondary data analysis, content analysis, and sentiment analysis to conduct a comparative analysis of the development of digital humans in the United States and China. In the process of research, cultural theories such as Social Construction of Technology, Hofstede's Cultural Dimensions, Technological Imaginaries, and Stuart Hall’s Encoding/Decoding Model are combined. Through the comparative analysis of the distribution industry, image shaping and application of the digital human, and the current situation of audience response, the cultural logic and mode of action behind it are discovered.

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