Element Extraction Strategies of Urban Characteristic IP from The Perspective of Dialect - Taking The Typography of Guangfu Culture as An Example

Abstract

This study delves into Guangfu culture, using dialect as a unique lens to explore urban - characteristic IP element - extraction strategies. As a key regional - culture carrier, Guangfu dialect is rich in visual symbols and cultural meanings, making it a valuable resource for urban - characteristic IP development. The research systematically examines phonetics, vocabulary, and slang of Guangfu dialect, uncovering visual - transformation possibilities and extracting representative cultural symbols. Moreover, it combines modern communication principles to analyze, in new media settings like social media and short - video platforms, the transmission paths and audience reception of dialect symbols. Based on this, the study proposes a dialect - based strategy for urban - characteristic IP element extraction, aiming to balance cultural - characteristic preservation and mass - communication needs. This approach not only enriches the theoretical framework of urban - characteristic IP development but also provides practical guidance for cultural inheritance and innovation. By leveraging the unique charm of Guangfu dialect, it seeks to enhance the influence and competitiveness of regional culture in the modern context.