Pop Mart’s Marketing Strategies to Attract Consumers

Abstract

With the increasingly competitive market and the importance of culture to all mankind brought about by economic globalisation, the marketing strategy of cultural and creative industries is a vital issue that all relevant subjects need to take into consideration. Pop Mart, as one of the most successful and popular cultural and creative brands, is worth learning from. In this article, the author studies Pop Mart’s marketing strategies and the brand personalities it has to attract consumers and to build market competitiveness. Based on the questionnaire survey of "Pop Mart's Strategy to Attract Consumers" in 2025, a variety of possible factors are directly shown to people for them to choose from. The study found that the attractiveness of offline physical stores, the aesthetics of appearance, the attractiveness of IP image, and the development of the international market are the most important factors that make them popular with consumers. At the same time, people should pay particular attention to the construction of offline stores.