Research on Brand Development and Marketing of INOHERB

Abstract

This study focuses on the brand development and marketing research of INOHERB beauty brand, mainly using questionnaires and data statistics. With the help of traditional Chinese herbal culture and the wisdom of Chinese medicine and beauty, the domestic beauty brand INOHERB develops the market with unique product concepts, attracts consumers, creates private area traffic, builds new quality productivity and drives economic development. Through the questionnaire, the author study how to better brand and marketing of INOHERB. According to the survey data, part of the consumer target of the INOHERB brand is dominated by young people, and the biggest reason for them to choose INOHERB skincare products are all because of its high-cost performance. Consumers believe that core ingredient differentiation is the biggest difference between INOHERB and other domestic beauty brands, but its product efficacy is its biggest shortcoming. Consumers of all ages follow skincare information through social media, and most age groups purchase skincare products on e-commerce platforms.