A Study of The Fan Economy of Idol Industry in Chinese Mainland

Abstract

The development of China's idol industry began much later than that of Japan and South Korea. However, in recent years, it has grown rapidly in the mainland market. Unlike traditional celebrities active in film and television and in the music industry such as actors or singers, the commercial logic of idol groups not only reflects the efficient operation of capital but also exposes hidden risks stemming from over-reliance on fans' irrational consumption, which is particularly evident in the current mainland idol industry. Previous studies have shown that fans' consumption behaviors are closely tied to their psychological motivations. Businesses capitalize on these motivations to generate substantial profits. This study focuses on the consumption behaviors and patterns of fans in China's mainland idol industry, analyzing the prevalent fan economy business model and its associated risks. By examining fan activities, the research explores the operational mechanisms of the fan economy and its impacts on both the idol industry and fan communities.