Research on Brand Building and Market Expansion Strategy Under Blind Box Economy—Take Pop Mart for Example

Abstract

The Blind Box Economy, a burgeoning market phenomenon that has surged in popularity in recent years, has created unprecedented opportunities for businesses seeking innovative revenue streams. This study examines Pop Mart as a paradigmatic case study, leveraging economic frameworks, field theory, and the art world perspective to unpack its strategic success. By integrating SPSS software for quantitative data analysis and employing questionnaire-based qualitative methodologies, the research scrutinizes Pop Mart’s brand-building mechanisms and market expansion tactics. The findings reveal a nuanced interplay between consumer psychology, cultural capital, and strategic retail positioning, which collectively fuel the brand’s resonance with younger demographics. This paper is particularly valuable for identifying actionable insights: it highlights how Pop Mart capitalizes on scarcity-driven demand, collaborates with artists to enhance product allure, and cultivates a community-driven ecosystem through immersive retail experiences. Conversely, it also critiques challenges such as market saturation risks and the need for sustained creativity. For firms venturing into this domain, the study offers a roadmap—emphasizing agility in product innovation, strategic partnerships with cultural influencers, and leveraging data analytics to refine consumer engagement. Ultimately, this analysis underscores the symbiotic relationship between commercial acumen and cultural relevance, urging businesses to balance profitability with ethical, audience-centric practices to thrive in the dynamic blind box economy.