Innovation Strategies of Myths Films Towards Chinese Traditional Culture-Take Ne Zha 2 As an Example

Abstract

In recent years, Chinese animation has modernised and innovated on the basis of traditional cultural IPs, unleashing a new wave of creativity. With its subversive reconstruction of classical myths and accurate capture of the spiritual needs of the youth population, Ne Zha 2 has become a benchmark at the global box office. Taking Ne Zha 2 as a core case, this study integrates cinematographic, psychological and sociological perspectives, and explores its IP construction strategy and audience emotional connection mechanism through questionnaires and group interviews. The study finds that the film adopts a two-pronged strategy of "traditional base + modern expression" to reshape Ne Zha's image into an anti-labelling character, build an emotional bridge between the audience and the character through the empathy effect, and directly address Generation Z's need for reflection on identity and social discipline, thus achieving innovation in cultural symbols and differentiated competition in IPs,, and helps national comics export their value and upgrade the industry in the global context.