Cross-Cultural Integration and Development of Popular Culture: An Example of the Spread of Korean Wave in China

Yiqing Sun; Siying Zhu

doi:10.62051/7pxys840

Authors

Yiqing Sun
Siying Zhu

DOI:

https://doi.org/10.62051/7pxys840

Keywords:

Korean Wave; cross-cultural integration; popular culture; Chinese popular culture.

Abstract

With the globalisation continues, the phenomenon of cross-cultural exchange between popular cultures is significant. Existing studies have mainly focused on cross-cultural exchanges at a macro level, but with the constant updating of cultures and the iteration of communication modes mainly through new media, additional studies on the development of popular cultures in China are necessary.The study aims to explore the impact of the Korean Wave on local Chinese pop culture by analysing the initiatives of cross-cultural integration of Korean pop culture in China, and to discuss how Chinese pop culture can achieve its own further development under the trend of cultural integration.This research adopts the research methods of in-depth interview and questionnaire survey. Based on the research samples, the results indicate that Korean Wave Promotes cross-cultural communication through a variety of means, and has brought a positive guiding role and a certain degree of negative impact on Chinese popular culture.Based on this, this paper provides three suggestions on how to continue the development of Chinese popular culture, namely, reducing cultural discounts, increasing policy support and replacing "cultural output" with "cultural reciprocity". In general, this study is a supplement to the previous studies on the cross-cultural development of popular culture, and can also put forward suggestions for the development of Chinese popular culture.

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