The Impact and Enlightenment of Innovative Forms of Korean Wave Culture on the Development of China's Entertainment Industry--Taking Random Dance Activities as an Example

Wenyu Zhang

doi:10.62051/ejn15d20

Authors

Wenyu Zhang

DOI:

https://doi.org/10.62051/ejn15d20

Keywords:

K-pop; fans; Korean pop culture; Chinese cultural industry.

Abstract

Korean pop music has become the representative of the Korean wave in the new era, and is receiving more and more attention worldwide. The behavior of Korean wave music fans has also become one of the research hotspots. However, most of the existing studies focus on the online behavior of fans and lack attention to the change, development, and impact of offline fan activities. This study adopts the methods of questionnaire survey and in-depth interview, and takes the current situation of the spread of random dance in China as an example to confirm the hypothesis that random dance, as a new popular cultural exchange activity, can enhance fans' emotional dependence on K-pop, psychological and cultural identity, and accelerate the spread of Korean music, hoping to provide some reference for the study of the current situation and trend of the spread of Korean culture. This study also puts forward the enlightenment to the development of China's cultural industry from the aspects of system, strategic planning, brand building, and external communication.

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